DITP Drives New Strategy to Empower
Thai Businesses for Global Success
For over seven decades, the Department of International Trade Promotion (DITP) under the Ministry of Commerce has been at the forefront of organizational development, adapting to various global crises and technological advancements. The DITP has been instrumental in driving strategic shifts, fostering a proactive and adaptive approach, and leveraging emerging technologies to empower businesses of all sizes. By promoting brand value and fostering a forward-thinking mindset, the DITP has been a catalyst for sustainable business growth and a vital bridge connecting Thai enterprises to global markets.
From Industry Economy to Value Economy: DITP’s Strategic Shift
The Department of International Trade Promotion (DITP) has embarked on a significant transformation, shifting its focus from a traditional industry economy to a value-driven economy. This strategic shift is in line with global trends that emphasize brand value and consumer experiences.
Key highlights of this transformation include:
Adapting to a Changing World: The DITP has revamped its strategies and corporate image to stay ahead of rapid global changes.
Building Strong Brands: The agency has introduced a 3E strategy (EXPAND, ENABLER, EMPOWER) to help Thai businesses create strong brands and compete effectively in the global market.
Providing Knowledge and Insights: The DITP offers valuable market intelligence and insights to empower businesses with the knowledge they need to succeed.
Fostering Partnerships: The DITP is building strong partnerships to support Thai businesses in expanding their global reach.
The ultimate goal of this transformation is to enable Thai businesses to create sustainable brands and compete successfully in the global market.
By focusing on brand value and innovation, the DITP aims to position Thai products and services as desirable choices for consumers worldwide.
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